Privacy Policy
Last Updated: January 2026
backthebackwalk.org ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all associated features and functionality.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on our website includes:
- Personal Data: Name, email address, and other contact information you voluntarily provide
- Technical Data: IP address, browser type, operating system, and device identifiers
- Cookies and Similar Technologies: Information stored through cookies, web beacons, and similar tracking technologies
- Usage Data: Pages visited, time spent on pages, links clicked, referring/exit pages, and search queries
- Location Data: Approximate geographic location based on IP address
How We Use Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve our website and services
- To track affiliate commissions and performance metrics
- To conduct analytics and understand user behavior
- To send promotional emails and marketing communications (with your consent)
- To comply with legal obligations and enforce our Terms of Service
- To detect and prevent fraudulent activity
- To personalize your experience on our website
Cookie Policy
Our website uses cookies and similar tracking technologies to enhance user experience and gather analytics. Types of cookies we use include:
- Essential Cookies: Necessary for website functionality
- Analytics Cookies: Track user behavior and site performance
- Affiliate Tracking Cookies: Monitor referrals and commissions
- Advertising Cookies: Deliver targeted content and advertisements
You may opt-out of non-essential cookies by adjusting your browser settings or using our cookie consent tool. Please note that disabling cookies may affect website functionality.
Third-Party Links
Our website contains links to third-party casino operators, gambling platforms, and affiliate partners. We are not responsible for the privacy practices, content, or policies of these external websites. We strongly encourage you to review the privacy policies of any third-party sites before providing personal information or engaging in gambling activities. Your use of third-party websites is at your own risk and is subject to their respective terms and conditions.
Your Rights
Under United Kingdom and GDPR regulations, you have the following rights regarding your personal data:
- The right to access your personal data
- The right to rectify inaccurate data
- The right to erasure ("right to be forgotten") under certain circumstances
- The right to restrict processing of your data
- The right to data portability
- The right to object to processing
- Rights related to automated decision-making and profiling
To exercise any of these rights, please contact us at [email protected] with your request.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law. Analytics data and cookies are typically retained for up to 24 months. You may request deletion of your personal data at any time, subject to legal obligations and legitimate business interests.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:
Email: [email protected]
We will respond to your inquiry within 30 days of receipt. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).